Jean Luc Melenchon (click on the name) seems to be going viral in several different ways (see the video below). He’s the French politician who’s now running third and scaring the Socialist candidate into more radical promises with his simple egalitarian messages e.g. 100% tax rate on people who have too much money. Is this the comeback of the left? It’s an attractive prospect but will it work? Fascinating to see how much of France goes for it.
“Mélenchon mania: viral pop video strikes a chord with French voters
Victoire Passage’s catchy tune about the leftist candidate may not be part of his official campaign, but it’s got people talking. The clip features a singer calling herself Victoire Passage, who implores the socialist to “take power over me Jean-Luc”. Mélenchon’s team has denied being behind it. French media reported that a PR agency had issued a press release to promote the new singer they said was behind the Mélenchon-inspired single. “Advertising coup on the back of politicians,” said Europe 1 radio on its blog comparing the video to the 2007 US viral hit I Got a Crush on Obama” by Obama Girl.” It’s a pretty poor video, but is it a sign of things to come in media campaigning?